Performance Marketing Manager

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Performance Marketing Manager

  • Location:

    London

  • Sector:

    Marketing

  • Job type:

    Contract

  • Salary:

    £250 - £350 per day

  • Contact:

    Annabelle Green

  • Contact email:

    annabelle@freshtechit.com

  • Job ref:

    AMCONTRACTPERFORM_1655889424

  • Published:

    4 days ago

  • Expiry date:

    2022-07-22

Performance Marketing Manager- Ecommerce/ Scale-up - Remote/ Hybrid working- London ( Immediate starter)

A leading automotive is seeking a talented Performance Marketing Manager. This is a key role in leading on the digital marketing activities which will grow our business and propel us towards and beyond our Series A round.

As the Performance Marketing Manager you will be responsible for:

- Developing and expanding their performance marketing strategy with a specific focus on, but not limited to, acquisition campaigns on Google, Facebook, and Instagram.

- Managing the online marketing budget and forecasts to deliver a hyper-efficient ROI.

-Leading on KPI tracking and reporting with clear goals and measurement for all campaigns.

- Own performance marketing attribution: Ensure we invest in the right channels, continuously expanding and optimising channel mix to improve efficiency.

- Using A/B testing and performance marketing loops (test - learn - iterate) to drive optimisation.

- Digital ad campaign creation and optimisation across all channels, in collaboration with the Content marketing team. -

-Continual analytical insight/reports.

- Continual conversion rate optimisation, working closely with the Product team to increase our on-site conversion rates.

As the Performance Marketing Manager you will have the following experience:

.-Experience working in a startup/scale-up environment.

- Experience in digital marketing.

- Strong experience across performance marketing channels i.e. Search, Display, Paid Social.

- Advanced Proficiency in Google Analytics, Tag Manager, Google Ads, and Facebook Ads & LinkedIn Ads (Similar to YouTube, TikTok, and other paid digital channels).

- Experience setting up and managing Google My Business campaigns

- Proven track record of campaign optimisation and ROI growth.

- Experience with A/B testing, practiced at tagging, pixel placements, etc.

- Strong understanding of the principles of marketing attribution; high Google Analytics proficiency.

This will be a 3-month rolling contract ( we are also hiring for a permanent Performance Marketing Manager)