Optimisation and Personalisation Manager/ Analyst- Retail
A world-leading retail company based near Manchester are seeking a talented Optimisation/ Personalisation Manager who will define and implement the strategy and vision across multiple websites.
As the Optimisation and personalisation manager you will be expected to:
- Lead the different stakeholders from a defined working group and be responsible for driving, planning and implementing the end to end digital testing
- Measure key successes through customers, conversions and purchases
- Be the gatekeeper for all testing activity in the live environments.
- Deliver a strategic plan outlining personalisation, testing and CRO strategy
- Develop best practices testing guidelines by implementing and running A/B and MVT Testing.
We are seeking someone with the following attributes:
- Experience in A/B/ MCT Tests
- A good technical understanding
- Experience of website personalisation / online mechanising/ basket abandonment.
This is a fantastic organisation to work for with great career prospects.
Please contact Annabelle AT Freshtechit for more information