APAC Regional CRM Director

We are looking for a data driven innovative regional CRM director for our international client, a leader in the learning space.

This role is responsible for conceptualising and scaling automated customer journeys across digital channels driving engagement and conversion.

Key responsibilities include;

Experiment with new CRM tactics and automation to drive engagement and conversion
Design and implement automated customer journeys across all channels including LINE, Kakao, WeChat, and Zalo
Design segmentation models and dynamic content strategies to enhance personalisation at scale
Collaborate with other teams to enhance CRM and automation workflows

Experience should include;

8 years in CRM, lifecycle marketing or marketing automation
Strong knowledge of messaging platforms and their integration into CRM workflows
Highly analytical with SQL proficiency, for campaign analysis and optimization
Good English skills with Japanese, Chinese or Korean required

If this role sounds like a fit for your skill set and experience please apply here or email hello@freshtechit.com

Key words; CRM, digital marketing, marketing automation, data driven, salesforce, strategy, analytical